OOH · Fleet · Digital · Ambient
Illuminated
Advertising
Advertising that glows gets noticed. We build the lighting infrastructure that makes OOH, fleet, and ambient media impossible to ignore after dark.
Pixel-Free LED™ · Billboard Installation
The Core Idea
Lighting Turns a Medium Into a Message
A billboard at dusk is a rectangle. A glowing billboard at dusk is a landmark. The same principle applies to vehicle wraps, storefront signage, transit advertising, and brand activations — lighting changes how the medium is perceived, not just how it performs.
We supply the technology that makes illuminated advertising possible — from the EL and LED systems inside OOH installations to the VynEL™ Cling wrap system that lets fleet operators change campaigns without reinstalling the lighting layer.
See the Firefly fleet wrap case study →Illuminated OOH Performance
47%
Average increase in unaided brand recall for illuminated vs non-illuminated OOH — OAAA industry data.
3×
More effective at night — when most competitor media goes dark, illuminated formats own the environment.
100%
Of top-performing fleet advertising programs use some form of illuminated graphic layer.
Applications
Illuminated Advertising Formats
We work across every format where lighting gives an advertising medium a competitive edge.
Fleet & Vehicle Advertising
Illuminated wraps for rideshare, taxi, delivery, and promotional vehicle fleets. Our permanent-base-plus-swappable-print system lets fleet operators change campaigns without reinstalling the lighting layer.
Billboards & OOH
Accent lighting for static billboards, transit shelters, and street furniture. VynEL™ and EL Tape add a glowing layer to static media that extends dwell time and visibility into the evening hours.
Storefront & Retail Media
Illuminated window graphics, backlit storefront signage, and display advertising at retail. We work with media companies and brands on retail point-of-sale lighting that converts at the last three feet.
Transit Advertising
Bus, rail, and transit shelter advertising with illuminated graphic layers. Particularly effective in underground and low-light transit environments where standard media has no differentiation.
Ambient & Guerrilla
Non-traditional illuminated advertising placements — unexpected surfaces, unconventional formats, and ambient media designed to generate organic social amplification.
Digital & LED Media
LED video display installations for advertising revenue — from building-mounted panels to street-level displays. We've delivered full LED video wall packages for commercial properties generating third-party ad revenue.
Case Study · Fleet Advertising
Firefly — The Permanent Base, Swappable Campaign System
VynEL™ Cling installed as a permanent base layer on the vehicle body. Printed campaign graphics applied on top as a removable layer — changed weekly or monthly without disturbing the lighting infrastructure. Debuted at the DPAA Summit Global, NYC.
Read the Case Study →Building an Illuminated Advertising Program?
Tell us the format, the market, and the timeline. We'll spec the right lighting system and connect you with the right fabrication partners.
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