OOH · Fleet · Digital · Ambient
Illuminated
Advertising
Advertising that glows gets noticed. We build the lighting infrastructure that makes OOH, fleet, and ambient media impossible to ignore after dark.
Pixel-Free LED™ · Billboard Installation
The Core Idea
Lighting Turns a Medium Into a Message
A billboard at dusk is a rectangle. A glowing billboard at dusk is a landmark. The same principle applies to vehicle wraps, storefront signage, transit advertising, and brand activations, lighting changes how the medium is perceived, not just how it performs.
We supply the technology that makes illuminated advertising possible, from the EL and LED systems inside OOH installations to the VynEL™ Cling wrap system that lets fleet operators change campaigns without reinstalling the lighting layer.
See the Firefly fleet wrap case study →Illuminated OOH Performance
47%
Average increase in unaided brand recall for illuminated vs non-illuminated OOH, OAAA industry data.
3×
More effective at night, when most competitor media goes dark, illuminated formats own the environment.
100%
Of top-performing fleet advertising programs use some form of illuminated graphic layer.
Applications
Illuminated Advertising Formats
We work across every format where lighting gives an advertising medium a competitive edge.
Fleet & Vehicle Advertising
Illuminated wraps for rideshare, taxi, delivery, and promotional vehicle fleets. Our permanent-base-plus-swappable-print system lets fleet operators change campaigns without reinstalling the lighting layer.
Billboards & OOH
Accent lighting for static billboards, transit shelters, and street furniture. VynEL™ and EL Tape add a glowing layer to static media that extends dwell time and visibility into the evening hours.
Storefront & Retail Media
Illuminated window graphics, backlit storefront signage, and display advertising at retail. We work with media companies and brands on retail point-of-sale lighting that converts at the last three feet.
Transit Advertising
Bus, rail, and transit shelter advertising with illuminated graphic layers. Particularly effective in underground and low-light transit environments where standard media has no differentiation.
Ambient & Guerrilla
Non-traditional illuminated advertising placements, unexpected surfaces, unconventional formats, and ambient media designed to generate organic social amplification.
Digital & LED Media
LED video display installations for advertising revenue, from building-mounted panels to street-level displays. We've delivered full LED video wall packages for commercial properties generating third-party ad revenue.
Case Study · Fleet Advertising
Firefly, The Permanent Base, Swappable Campaign System
VynEL™ Cling installed as a permanent base layer on the vehicle body. Printed campaign graphics applied on top as a removable layer, changed weekly or monthly without disturbing the lighting infrastructure. Debuted at the DPAA Summit Global, NYC.
Read the Case Study →Building an Illuminated Advertising Program?
Tell us the format, the market, and the timeline. We'll spec the right lighting system and connect you with the right fabrication partners.
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