Retailers & Wholesale

Carry Products That
Do Something New

Ellumiglow's illuminated materials are finding their way into fabric stores, craft retailers, promotional companies, and specialty shops. If your customers make things — and want those things to light up — we should talk.

Product Lines Available for Retail

Different product lines fit different retail environments. Here's how we think about the match.

Fabric & Craft Retail

SewGlo™

Illuminated Thread

The most accessible product for fabric stores, craft chains, and maker spaces. SewGlo™ works like thread — customers already know how to use it. Low barrier to entry, high novelty factor, and an obvious place on the shelf next to embroidery supplies.

Ideal retail channels
Fabric stores (Joann Fabrics, independent fabric shops)
Craft chains (Hobby Lobby, Michaels)
Maker spaces and indie craft retailers
Costume and theatrical supply stores
Specialty & Promotional

VynEL™

Illuminated Panels & Strips

VynEL™ is the product that makes clothing glow. As we develop illuminated apparel lines in 2026, VynEL™-embedded garments will be available to promotional companies, event venues, and brands looking for something that cuts through at night.

Ideal retail channels
Promotional product companies
Event venues and experience brands
Bands, DJs, and touring entertainment
Specialty costume and performance shops
Coming Mid-2026

Illuminated Apparel

VynEL™-Embedded Garments

Pre-built garments with VynEL™ lighting embedded at the manufacturing stage — ready to sell off the rack. Targeting the promotional, events, and performance apparel market. If this is the category you're in, now is the right time to get into the conversation.

Ideal retail channels
Promotional apparel distributors
Event and venue merchandise
Performance and stage apparel
Specialty e-commerce and boutique retail
How It Works

Wholesale Program Structure

We keep the wholesale program straightforward. We're not interested in complicated tier structures or long approval processes — if you're a legitimate retail business and the product fits your customers, we want to make it easy to get started.

All wholesale orders ship to physical brick-and-mortar locations or business addresses. We do not offer drop shipping. Our products benefit from being held, demonstrated, and explained — that's better done in a retail environment than through an anonymous fulfillment chain.

For fabric and craft retail, SewGlo™ is the natural starting point — it has the broadest appeal, the lowest unit price, and the easiest in-store demo. For promotional and events, VynEL™ products and illuminated apparel (mid-2026) are the stronger fit.

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Minimum Order
Discussed on application. We work with both independent shops and national chains — minimums are set to match the account.
✦
Fulfillment
Ships to business addresses. No drop shipping. Standard and expedited shipping available.
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Pricing
Wholesale pricing provided on approval. Margin structure designed to be competitive for both independent and chain retail.
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Support
Product education included. We'll provide materials, specs, and guidance to help your staff understand and sell the product.
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Timeline
Applications reviewed within 1 week. Most accounts are set up and placed within 2–3 weeks of approval.

Is This the Right Fit?

We work with a range of retail partners — here are the three that make the most sense right now.

🧵
Fabric & Craft Stores
Joann, Hobby Lobby, independent fabric shops
SewGlo™ is a natural fit for any store that sells embroidery supplies, specialty thread, or maker materials. It's the first product of its kind that actually works on a home sewing machine.
🎤
Promotional & Events
Promo distributors, venues, bands, DJs
If you outfit people for events, performances, or experiences — illuminated apparel is a product category that doesn't currently exist at retail. We're building it. Getting in early means getting in on the ground floor.
🎭
Costume & Performance
Theatrical supply, Halloween, specialty costume
EL Wire, SewGlo™, and VynEL™ are all used in stage and costume builds. A retail relationship in this channel gives your customers access to the same materials that professional costume designers use.
Apply to Become a Retailer

Let's Start the Conversation

Fill out the form and we'll review your application and follow up within a week. There's no commitment required at this stage — we just want to understand your business and figure out whether there's a genuine fit.

If you're a national chain buyer, mention your organization in the form and we'll route the conversation appropriately. For large accounts, a call or Zoom is usually the right next step after the initial form.

01
Submit the formTell us about your business, location, and which product lines interest you.
02
We review and respondWithin one week, we'll get back to you with wholesale pricing and next steps.
03
Place your first orderOnce approved, you'll have access to wholesale pricing and can place your opening order.
Retailer Application
All fields help us evaluate fit faster
✓ Application received. We'll be in touch within one week.