The Forge — Full-Building Lighting Package & Cellar 54 Event Space

Overview

The Forge is a mixed-use commercial building that required a complete lighting strategy from the building envelope to the interior event space — two very different problems that needed a single partner who could handle both.

Ellumiglow worked directly with the building contractor and owner to deliver the full exterior lighting package — anchored by a curved LED video display at the building's corner — and the complete interior lighting design for Cellar 54, a private event venue in the building's lower level. The scope covered design, product specification, installation, programming, and commissioning.

Project Scope

Exterior — LED Video Display

The building's signature element is a curved LED video screen mounted at the corner where the building's radius meets the street. The screen is visible from multiple approach angles and runs commercial advertising content — visible in the project photos running a Coca-Cola campaign.

Technical challenge: The screen had to follow the building's curved facade rather than sit flat. Flat LED panels can't conform to curves, so the display was engineered with a radius-matched mounting system that maintained consistent viewing angle and pixel density across the curved surface.

Content capability: The system was programmed with full content management capability — the building owner can schedule and rotate advertising content independently. The Coca-Cola campaign visible in the project photos was running live at project completion.

Exterior Specifications

Interior — Cellar 54 Event Space

Cellar 54 is a lower-level private event space occupying the full footprint of the building's basement. The space needed a lighting scheme that could serve multiple event formats — corporate events, private dining, receptions — while establishing a distinct identity of its own.

Ceiling design: The primary lighting runs are linear LED strips mounted along the ceiling's structural grid, creating clean horizontal lines that define the room's geometry. A custom geometric ceiling fixture serves as the focal point — a branded design element that differentiates the space.

Scene control: The lighting was programmed for scene-based operation — preset looks for different event types that the venue can switch between without technical knowledge. Full-brightness working setup, ambient reception setting, dinner service, and event mode are all pre-programmed and controllable from a single point.

Interior Specifications

Outcome

The Forge project demonstrates what a full-building lighting partnership looks like in practice. The building owner had a single contact from first conversation through final commissioning — no handoffs between a lighting designer, an AV integrator, and a separate installation contractor. That simplicity has real project value, particularly on commercial builds where coordination between vendors is often where timelines and budgets slip.

What This Means for Your Project

If you're a building owner, commercial contractor, or developer with a lighting scope that spans both exterior and interior — or if you need a single technical partner rather than coordinating between multiple vendors — this is the type of engagement Ellumiglow is built for.

We handle design, product specification, installation coordination, programming, and commissioning. We work directly with building owners and general contractors. And we've done this across commercial, hospitality, retail, and event space contexts.

Tell us about your building or space and we'll scope it properly before the first dollar is committed.